Our Latest Work

Y.O.U. Evanston Gala Video 2017

A World of Opportunity That was the theme behind this year’s fundraising ...

Growing Roots – An Urban Farming Documentary

Growing Roots showcases the people behind the urban farms that have been ...

McGaw YMCA Gala Video 2016

The Initial Idea When the McGaw YMCA approached us last fall, they wanted ...

XYO – Our Musical Journey

1980 marked the birth of the Singapore Youth Orchestra (SYO), home to ...

Art and Asking – Reel Impact Podcast Update


Since launching the Patreon campaign for the Reel Impact Podcast just over a month ago, we’ve been hard at work, getting the podcast closer to being ready for launch. We’re working on designing our brand, look and feel, growing our team, and lining up some great interviewees. But I want to take a little time […]

Using Videos For Good – Workshop & Lectures in Qatar


A few months ago, the Entube Center in Doha, Qatar invited me to run a video production workshop and webinar for Qatari youth, primarily aged 15-35. This was a brand new facility run by the Ministry of Culture and Sports there. As I had no experience working with people from the Middle East, I was […]

Crazy 30th Birthday Experiment – We’re On Patreon!

Today, I turn 30. As much as I didn’t want to let go of my 20s, I’m really excited about what’s in store ahead. Particularly around my first experiment – Putting the Reel Impact Podcast on Patreon. You see, after 8 years of working with non-profits and documentary filmmakers to create positive social change through […]

The Curse of Knowledge and What To Do About It

the curse of knowledge and what to do about it

A mentor of mine recently reached out to me for help with making changes to her new website. Since I’ve had some experience building WordPress sites from templates, and doing basic html, I agreed. “The web development company is conducting a web training to teach me how to modify the site,” she said. “That’s nice. It […]

How to Choose the Right Hard Drive for your Videos

Featured Image- how to choose the right hard drive for your videos

With so many options out there, choosing the right hard drive can be a daunting task if you’re new to video production. Yet, since the shift away from tape towards digital video, hard drives have become necessary to store all your precious footage. Here’s what to look out for when it comes to making your purchase. […]

5 Top YouTube Channels Doing Good

The Rise Of The YouTube Channel With the millions of choices of things to watch and the limited amount of time we have in today’s digital world, it’s no surprise that more people are turning to online video, rather than television, for entertainment, enrichment, and inspiration. After all, why let networks dictate what you watch, […]

Essential Tips for using Bitly the URL shortener

bit.ly logo with pufferfish on Bitly 101 | MSC

In today’s fast-paced world of short attention spans and character limits, the ability to turn long, ugly urls into short, easy to remember urls is a huge gift. One of the most popular tools available for doing that today is Bitly. Not only do URL shorteners like Bitly give you more room to compose your […]

How To Use YouTube Annotations To Drive Actions From Videos

YouTube Annotations 101 | MSC

So you’ve got a great new video that showcases your impact and mission and you want to get it online to spread it far and wide. Did you know that simply uploading it to YouTube is only the first of many steps you can take? Using YouTube Annotations can make your videos interactive and help […]

How and Why to Simplify Your Social Media Marketing with Buffer

Buffer for Social Media Marketing | MSC

Buffer is still my go-to method for scheduling content ahead of time to go out on multiple social networks. Yes, even though they recently made the news when they were hacked, the way they handled the situation has kept me confident about staying on their service. Joel and the Buffer team were honest and kept all […]

Why Media For Social Change?

Welcome to the brand new Media For Social Change community. This is something I’ve been wanting to build for a long time and I’m excited for you to join me on that journey. Here’s a little about my personal story, and how MSC came to be. Childhood Dreams It all began when I was a […]